The Digital Ethnography Initiative (DEI) was founded at the University of Vienna and is the first step towards greater visibility of ethnographic work on “the digital” at the Department of Social and Cultural Anthropology. It aims to establish an open space where department-based expertise, experience and research is visible to colleagues, students and the general public, thus also contributing to ongoing interdisciplinary dialogues and public engagements. Although DEI acknowledges and encourages the inherent interdisciplinary nature of digital ethnography, it also places particular attention on the in-depth understanding of historical developments within ethnography in general and its proximity to the discipline of social and cultural anthropology.

DEI is an attempt to establish a space, where longstanding anthropological interest in ethnography meets interdisciplinary dialogue. We do not only aim to engage in the discussion of what digital ethnography means across disciplinary boundaries but also to address specific issues, theories and methods. By providing an online open-access platform for sharing resources, making local expertise and research projects visible, and by organizing regular events, the initiative aims to provide orientation in a messy world of boundaries-crossing methods for researchers and students alike.

Recent Blog Posts

• Photo-Elicitation Interviews with Image-Generating AI as Reflexive Representation Practice
  Luise Erbentraut* With smartphones becoming an integral part of how people navigate and experience their interpersonal relationships, visuality has assumed a central role. The fusion of camera and communication technology embeds images and photography as practices within personal and intimate relationships. This also includes the consensual sharing of “nudes”, which are commonly known as photographic… Read more: Photo-Elicitation Interviews with Image-Generating AI as Reflexive Representation Practice
• From Stars to Stories: Experimenting with Google Reviews in Ethnography
  Alice Roberte de Oliveira* Introduction Ethnography is crafted from field experiences, and each one is unique. Sharing particularities might help other colleagues diversify their data gathering. In my ongoing PhD in Communication Studies, gathering Google Reviews was a new way of engaging with the field and bringing texture to my research. By revealing personal experiences,… Read more: From Stars to Stories: Experimenting with Google Reviews in Ethnography
• Overcoming Methodological Challenges with Reflective Video Diaries: The Case of Smart Toothbrushes
  Marije Miedema* This blog post is based on the master’s thesis completed at the Research Master Arts, Media and Literary Studies, at the University of Groningen. It highlights one specific part of the methodology (reflective video diaries). To read the full thesis, click here, or reach out by e-mail. Toothbrushing is embedded in our daily routines,… Read more: Overcoming Methodological Challenges with Reflective Video Diaries: The Case of Smart Toothbrushes

Feel free to get in touch with us at info@digitalethnography.at

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Header photo by Daniel Gzz on Unsplash.