How Can You Approach the Field Digitally? Reflections on Using Social Media Profiles in Ethnographic Research*

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Simone Pfeifer** As contact restrictions tightened last year with the developing pandemic, ever more colleagues began asking me for advice on “how to do digital ethnography”, knowing that I had been doing it since long before the virus transformed life as we knew it. Their immediate concern was “how to enter their field digitally” to transform […]

Authenticity and Digital Intimacy Between Influencers and Researchers*

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Marie Hermanova** Ethnography of and on social media, in which my own research on female influencers on Czech Instagram is embedded, presents a growing, diverse and exciting field of research. It also places the ethnographer in an intricate network of relationships that are both more distant, yet also more intimate than their offline counterparts. As […]