How Can You Approach the Field Digitally? Reflections on Using Social Media Profiles in Ethnographic Research*

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Simone Pfeifer** As contact restrictions tightened last year with the developing pandemic, ever more colleagues began asking me for advice on “how to do digital ethnography”, knowing that I had been doing it since long before the virus transformed life as we knew it. Their immediate concern was “how to enter their field digitally” to transform […]